Rose Bowl parade will have a milk-themed float on New Year’s Day
The California Milk Advisory Board is sponsoring a float in the annual New Year’s Day Rose Parade in Pasadena, Calif. The “Adventures in Real Food” float uses flowers, animation, music and young California dairy leaders to celebrate Real California Milk.
Keeping with the parade’s “Find Your Adventure” theme, the CMAB’s float recognizes that culinary adventures start with dairy – from the cheese that tops our favorite pizza pies to the ice cream that turns a banana into a celebration – all provided through the state’s more than 1,400 dairy farm families.