Chicago-based fairlife LLC launched a new flavored milk brand called YUP! The ultra-filtered milk comes in three flavors: chocolate, vanilla and strawberry. It's being marketed to "tweens" and young adults.
The milk is sold in plastic 14-ounce bottles for a suggested retail price of $1.99. Each serving (1 cup) contains 130 calories, 2.5 grams of fat, 18 grams of sugar and 9 grams of protein. According to the company, the milk is 25% lower in sugar than your average low-fat milk.