Dairy processors should embrace private label business
Are dairies that co-manufacture store brands simply enabling low-priced competitors in the refrigerated and frozen aisles of grocery stores? Or, can growth in store brands actually help makers of branded products? Those questions are examined in a white paper titled “Embracing Private Label to Drive Own Brand Growth,” by the Seurat Group, Norwalk, Conn.
As private label investment and share climbs, manufacturers’ brands will need to adapt new strategies for success and challenge the conventional approach of fighting against private label, the consulting group states.