Kraft, Nestlé, Hershey, General Mills, Taco Bell and Pizza Hut all have hopped on the natural-colors bandwagon. They are making the shift from tried-and-true synthetic colorants to those derived from the likes of fruits, vegetables, spices, blue-green algae and South American bugs.
The reason? Consumers want easy-to-read ingredient statements that consist of natural ingredients. It is consumers who are driving decisions about what gets formulated into their favorite yogurts, flavored milks, cheese sticks and other foods.