We reported last month, ice cream sales seem to be improving (see our August issue), but the same can’t be said about the rest of the frozen dessert aisle. Frozen cheesecakes, sweet goods and toppings all show sales down or barely moving. On the other hand, frozen puddings (albeit a small segment) shows sales on the rise.
The frozen desserts/toppings category showed dollar sales down 4.5% to $672 million, and unit sales decreased 4.6% to 285.4 million, according to Information Resources Inc. (IRI), Chicago, for the 52 weeks ended May 17, 2015.