Milk’s role in fueling sports performance is becoming mainstream among athletes and those who advise them — from the L.A. Lakers to Cornell University. Finding the right foods and beverages is essential for athletes as well as physically active individuals.
Milk and milk products offer benefits to elite athletes and fitness enthusiasts, whether they are runners, football players, student athletes or distance walkers. From the daily training diet to refueling and recovery following exercise, there are a number of business opportunities for milk and milk products at the training table.