Bob Dylan sang, “You don’t need a weatherman to know which way the wind blows.” And you don’t need subscriptions to high-priced marketing insight newsletters to know the mind of the American consumer. You just have to read the headlines. To wit:
Then there are the op-ed pieces about how food is made, where it is made, what ingredients are used, how many ingredients are used, the humane treatment of animals and whether foods are better raw or processed. Meanwhile, the mainstream consumer is buying more organically produced foods and beverages.