Consumers shun fad diets; turn to a holistic approach to wellness
Many Americans find themselves in one of two categories: ditching their New Year’s resolutions or committing to a healthier lifestyle for the long haul. A look at the major food and drink trends occupying American dinner tables in 2015 tells the story of healthy lifestyles, “clean” ingredients, at-home gourmands, value consciousness and e-commerce specialty products.
At least that’s the view from Mintel, the Chicago-based market research agency. Dairy processors should take note of Mintel’s analysis as they develop and market milk, cheese, yogurt, ice cream and other dairy foods. Mintel’s Director of Innovation and Insight Lynn Dornblaser and Global Food and Drink Analyst Jenny Zegler identified the following five trends they say will affect the food and drink market in the United States this year.