An Aussie dairy hops into California with a premium-priced A2 milk said to offer a ‘digestive advantage’
Australia’s a2 Milk Co. said it will expand the dairy industry’s user base by bringing back consumers who turned away from cow’s milk because of digestive issues.
Move over, high-protein and organic milks. There is a new value-added milk in the dairy case. Starting in April, Australia’s a2 Milk Co. will begin selling milk with what it calls a “digestive advantage” in California supermarkets and independent stores.
The milk is available in whole, 2%, 1% and nonfat varieties. The suggested retail price is $4.50, which is more than a store brand of conventional milk but less than organic milk in some markets. The U.S. weighted average advertised price of a half-gallon of organic milk in 2014 was $3.38, according to USDA’s Dairy Market News. (Dairy Foods sees current prices of greater than $5 in the Chicago area.) A gallon of whole milk retailed for $3.758 in January, according to the Bureau of Labor Statistics.