High protein and natural are most likely to be the latest trends for 2015, according to Beverage Industry’s annual New Product Development Outlook survey. (Beverage Industry, like Dairy Foods, is published by BNP Media, Troy, Mich.)
The “high protein” attribute made significant strides in this year’s survey, moving up to No. 1 from the No. 10 spot, with 42% of survey takers listing the attribute as a latest trend. Last year, “healthy” was the leader. It fell two spots this year.