In contrast with last year’s indulgent flavor trends, beverages this year are shifting to reflect consumer interest in health and wellness.
“We have noticed the beverage market is leaning more toward the ongoing flavor trends of superfruits, exotic fruits, tropical fruits and fruit-and-vegetable combinations in both non-alcoholic and alcoholic beverages,” said Alex Scott, flavorist at Gold Coast Ingredients Inc., Commerce, Calif. “As growing numbers of consumers are becoming more health conscious, beverage companies are targeting these niche markets with flavors that reflect high nutritional value and more health benefits.”