These are tough times for dairy brands. Sales of dairy products have dropped considerably and are decreasing further every year. Health-conscious consumers are searching for alternatives to milk and dairy, increasingly turning to options such as soy milk, almond milk, water and juices. Schools have greatly limited the prevalence of full-fat milk in an attempt to battle the epidemic of childhood obesity.
None of this is positive news for the dairy industry. In times like these, dairies are anxiously hunting for any advantage they can secure in the marketplace, and dairies are desperately trying to find ways to raise their bottom line. There’s a way out of this mess, however, and it’s simpler than you might think.