Consumers are more aware of protein’s health benefits than ever before, but what exactly do they know and how does this knowledge translate to purchases of protein-containing products? Here, ingredient suppliers share their insights regarding consumers’ perceptions about protein, health and nutrition. These insights can inform the industry’s plans for product formulations, consumer education, and product positioning. Dairy Foods’ Health & Wellness Editor Karen Giles-Smith conducted an e-mail roundtable with some leading providers of protein.