The dairy industry is working from a position of strength right now. Here are four observations about the marketing and making of dairy foods and beverages.
Observation 1. Some people don’t like milk. Not you. You obviously like milk. It’s your business. You buy it raw and turn it into beverages, cheese, yogurt and ice cream. But some people don’t like milk and they aren’t shy about sharing their opinions. Blogs, Twitter and Facebook help to amplify their opinions. MilkPEP CEO Julia Kadison calls this crowd the “naysayers.”