Coca-Cola Co. announces national distribution pact for high-protein fairlife milk from Select Milk Producers
fairlife LLC, the processing arm of dairy co-op Select Milk Producers, ultra-filters milk to increase protein content by 50%.
Fairlife LLC and The Coca-Cola Co. formally announced today the national roll-out of a high-protein milk called fairlife. The product was test-marketed last year in Minneapolis in February and became available in other cities later in 2014.
Coke’s Minute Maid division is handling the distribution. Retailers include Ahold’s Stop & Shop and Giant stores, Delhaize America’s Food Lion, Safeway, Kroger, H-E-B, Publix and Meijer. See more here.