CEO Julia Kadison says the group will work ‘more aggressively to come out against the milk naysayers’ and it will aid dairy processors in telling milk’s protein story.
MilkPEP CEO Julia Kadison (pictured) told Dairy Foods that she is “very optimistic about the future of milk sales and we really think we are going to start seeing some turn-around in the industry as we head into 2015.”
The reasons, she said, include “innovation across the marketplace both in terms of brand innovation, in terms of packaging and messaging. MilkPEP has introduced a few new consumer-related programs into the marketplace, and what we've done is take a look at what consumers care about and how that relates to milk. The work that we're doing is really related to protein.”