When speaking to consumers, say natural, local and healthy
Health and wellness are important factors in the buying habits of an increasing number of consumers, with sales of natural, local, organic, gluten-free, and non-GMO products spiking over the past year, according to the International Dairy-Deli-Bakery Association. The Madison, Wis.-based IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese, and supermarket foodservice industries.
The association documents dozens of other food industry and consumer trends in supermarket fresh departments in the 29th edition of its “What’s in Store” publication. Highlights of the health and wellness movement, according to IDDBA, include: