The Dairy Council of California says consumers make food choices based on factors beyond nutrition. For example, they seek whole and unprocessed foods. Consumers also are getting health and nutrition information from various sources. Therefore, the dairy industry must use new communication channels to reach health professionals.
These are two of the trends the council identified in its semi-annual trends newsletter. The Sacramento-based dairy association identifies and tracks issues and then makes plans to redirect threats and accelerate opportunities in its role as a nutrition educator. The following is an edited version of the council’s Fall 2014 Trends report. (To subscribe, contact Kendall House at KHouse@DairyCouncilofCA.org.)