Sensient® Colors Announces Breakthrough Purification Technologies That Achieve More Vibrant Natural Color Shades
Sensient® Colors, a division of Sensient Technologies (NYSE:SXT) today announced it is introducing a new line of natural colors under the Pure-S™ brand. These innovative new natural colorants open up the possibility of employing some of the most vibrant botanical shades nature has to offer.
Previously, the use of natural color derived from sources such as red radish, red cabbage, and paprika was limited in most food and beverage applications. Despite the attractive color shades attainable with these extracts, their viability was limited due to undesirable flavor and odor off-notes. As a result, food brands have either settled for less appealing color shades or postponed plans to transition formulations from synthetic to natural.