The majority of moms in the United States (71%) believe the foods they eat affect the quality of their lives. By reading more labels, researching ingredients and actively engaging in conversations to inform purchasing decisions, moms are making informed decisions about food in order to help their families lead better lives.
The Natural Colors Division of Chr. Hansen, a food ingredient company, commissioned the “Thought for Food” survey to learn what U.S. moms look for in food labels and gauge their perceptions of natural ingredients. While moms rely on personal insight gained from Google searches, news segments and social media discussions, most of their purchasing choices are made by reading food labels.