Can these ‘magnificent 7’ save milk? DMI thinks they have a good chance
Past advertising efforts were essentially generic and acted as disincentives to dairies to invest in promoting their own brands. “Brands understand they need to step up,” Gallagher said.
If they succeed in selling more milk, then perhaps they’ll be known as The Magnificent Seven. Dairy Management Inc. today said it is supporting the efforts of seven partners to sell more milk in the coming years. The partners are:
1. Dairy Farmers of America
2. Darigold/Northwest Dairy Association
3. The Kroger Co.
4. Maryland & Virginia Milk Producers Cooperative Association
5. Shamrock Farms
6. Southeast Milk Inc.
7. The Coca-Cola Co.