Chobani to school college students on Greek yogurt
To increase brand awareness and yogurt consumption at U.S. colleges and universities, Greek yogurt processor Chobani, Norwich, N.Y., has hired the marketing and licensing agency IMG, Winston-Salem, N.C. The two parties in August signed a multiplatform, multiyear marketing agreement designed to increase distribution and visibility on campuses and at retailers coast to coast. At launch, it covers 17 universities and is expected to grow to more than 27 by its third year.
Chobani will use IMG College’s access to school decision makers and its partner schools’ intellectual property on campus, in local retail locations, foodservice and athletic facilities.