Greek yogurt accounted for 44% of U.S. yogurt sales in 2013 compared to just 4% in 2008. Marketers predict there is still a lot more room to grow the category in the United States.
What is the next cultured dairy product that could command such market success? If I knew the exact answer to that question I sure would not be telling you! Nonetheless, we might just get a few hints that can help answer this question if we analyze the conditions that catapulted Greek yogurt from obscurity to its enviable position today.