What makes a consumer want to buy a cone of ice cream, a cup of gelato or even a scoop of frozen yogurt? Many can argue it’s a desire for something sweet, something to indulge in. But not everyone’s idea of indulging is the same. Some want a tasty option, but not a fattening one; some don’t care about calories or fat and really just want to dig their teeth into a really decadent, flavorful treat.
So how does an ice cream or frozen dessert maker market to such a diverse crowd? By focusing on flavor. That’s what several of the processors we spoke with agree on. But achieving this can be difficult with a market that’s so saturated. Both ice cream and frozen yogurt are struggling as they compete with a slew of other dessert options on the market (like frozen pies, frozen novelties and even dessert yogurts). Competing means coming up with the new “new” or the most innovative flavors that will make consumers feel they are enjoying something special, something unique.