Gourmet cheese distributor uses new packaging for its innovative sampler product
Arthur Schuman figured a novel product design and unique packaging format could transform the everyday consumer into a “cheese connoisseur.”
While cheese may be one of the oldest known processed foods, Arthur Schuman, a New Jersey-based cheese importer and exporter, recently saw an opportunity to add value to an often commoditized product category. Recognizing growing demand among U.S. consumers for gourmet cheese, Arthur Schuman capitalized on this shift with a novel product design and unique packaging format that could transform the everyday consumer into a “cheese connoisseur.”
Nearly two-thirds of Arthur Schuman’s cheeses are distributed for use in foodservice operations or food ingredient manufacturing. According to Melissa Shore, marketing director for Arthur Schuman, “Most consumers have probably eaten our cheese at some point without recognizing it.”