Celanese talks about taste and Qorus sweetener system at IFT
By Celanese Corp.
Celanese Corp., Dallas, Texas, a global technology and specialty materials company, shared valuable “consumer taste insights” with beverage manufacturers during the IFT 14 Annual Meeting and Food Expo in New Orleans in June.
“Celanese conducted an extensive global market research study on the ‘attitudes of consumers’ toward low and no-calorie beverages – and one thing was clear – they will not compromise on taste,” said Christoph Katz, marketing director for the food ingredients business of Celanese. “The top two reasons consumers cited for not consuming low/no calorie beverages surrounded taste – either preferring the taste of full calorie versions or disliking the taste of the low/no calorie versions.”