Yoplait sales tumble 3% but snacks rise 6% at General Mills
Net sales for General Mills as a whole rose just 1% to $17.9 billion. The Snacks and the Small Planet Foods divisions each saw sales rise 6%.
Sales of Yoplait dropped 3% to $1.312 billion in the year ended May 25, 2014, General Mills reported today.
But in a presentation, the company said yogurt finished the year with “clear momentum.” Citing Nielsen data, the company said its dollar share of the Greek yogurt segment was 9% in January 2014 and 10% in February through May. In calendar year 2013, it was 8.5%. Sales of its Original Style Yoplait rose every month in 2014 (with gains of 10% in March and in May), ending up 2% greater in the fiscal year. For calendar year 2013, sales dropped 6%.The company said growing sales of yogurt is a priority in the year ahead.