As any European dairyman can tell you, if you want more yogurt customers, then come to the United States.
The potential of the U.S. yogurt market was too great for Europe’s Theo Müller Group to ignore. It formed a joint venture with PepsiCo in 2011, broke ground on a yogurt plant in upstate New York in 2012 and began making Greek and conventional yogurt in the United States in 2013.