Natural and alternative sweeteners for dairy foods
Health advocates have been whacking the sugar piñata. Consumers say they are cutting back, but sales receipts tell a different story. Dairy processors seek sweetening systems that allow for flavor but reduce the calorie count.
Dairy processors are in the “customer-is-always-right” business. But lately, knowing just what the customer is right about can test the faculties of even the keenest student of consumer behavior.
Nowhere is that more evident than when making sense of public attitudes toward sweeteners. On the one hand, headlines like “Eating too much added sugar may be killing you” (from the USA Today website) seem designed to stoke anxieties about a commonplace ingredient that consumers may have previously kept in check, but didn’t outright fear.