Fairlife introduces new high-protein milk with a series of racy ads
Who knew milk could be so provocative?
UPDATE: As of June 2014, fairlife LLC has suspended this ad campaign featuring the women in pin-up poses dressed in milk. When the company launches the product nationwide in January 2015 it will have new packaging and a new advertising campaign.
In a racy series of ads featuring glamorous women in pin-up poses dressed only in milk, Chicago-based fairlife LLC today introduced a high-nutrition milk that will raise consumer interest for better tasting, more nutritious milk products. Launching in the Twin Cities, fairlife purely nutritious milk has 50% more natural protein and calcium and 1/2 the sugars of ordinary milk, made with real milk and no protein powders.