As the ball drops in Times Square, Saputo kicks off 3 promotions for its specialty cheese brands
To support the participating nationwide retailers, Saputo is using in-store shelf talkers with tear pads featuring coupons.
Saputo USA, Richfield, Wis., will start 2014 with three new consumer promotions for its Joan of Arc, King’s Choice and Lorraine brands of specialty cheeses. The promotions are centered around the websites and the social media channel Pinterest. Besides the contests, Saputo has added a series of new recipes to the respective websites.