The storyline in butter this year is flavor. Like their counterparts in milk, cheese, yogurt and ice cream, buttermakers are adding ingredients to make their products sweeter or more savory. Take for example, a sea salt and cracked pepper spreadable butter under the Challenge brand introduced this summer from California Dairies Inc.
It is packaged in a 7-ounce plastic container. Challenge this year also rolled out a light spreadable butter with olive and canola oils.