Private-label dairy outsells other types of products, survey finds
Nearly all consumers buy private-label products when grocery shopping, according to a study of 6,600 consumers conducted by Market Force Information, Louisville, Colo. Of the categories studied, dairy products were the most frequently purchased private-label grocery item. Snacks ranked second and cereal and cleaning supplies tied for third.
Most consumers load their carts with private-label dairy products such as milk and cheese on a regular basis, according to the study findings. More than three-quarters (76%) of respondents said they purchase private-label dairy products most or some of the time, 19% said always and 5% said never.