Celanese Food Ingredient Business Introduces Qorus, the Sweetener System that Enriches Expectations
Qorus allows companies to deliver authentic taste to reduced calories labels
DALLAS, Texas — June 25, 2013 — Brands looking to develop low- or nocalorie applications have always accepted as inevitable the need to mask certain off-notes in hopes of hitting authentic taste profiles they desire. That dilemma is what prompted the creation of Qorus™, the sweetener system that is setting out to transform the industry by enabling brands to deliver not only great tasting reduced calorie labels but also authentic taste. The first products in the Qorus portfolio target the beverage industry as well as the flavored milk and yogurt sector of the dairy industry.
Qorus balances sweetness and flavor for a robust taste experience. Qorus allows formulators to achieve the end-products’ desired sweet taste and allow its authentic flavor to shine through, all without altering the desired nutrition profile. Diana Peninger, vice president and general manager of Celanese food ingredients business, states, “Qorus offers perfect harmony in formulation, taste and experience.”