Dairy owners don't charge enough, says luxury products guru
The president and founder of Customer Manufacturing Group says dairy processors are leaving money on the table.
An expert in marketing premium products told dairy processors that they are underpricing their products. The essence of his message to dairy owners and executives was: “You guys are not charging nearly enough for the products you sell. You are leaving money on the table.”
Mitchell Goozé, the president and founder of Customer Manufacturing Group, Santa Clara, Calif., was the keynote speaker at the “Refillable Dairy Workshop” held in Houston in May. This event was created and sponsored by Stanpac, a maker of packaging (including glass milk bottles) for dairy products. (The ice cream package shown uses the company's new SecurTec 100 composite tamper-evident lid.)