For dairy processors, product packaging is a key element and changes can make or break you. The design of the package can be the direct link to the consumer. It’s how the product is recognized and remembered. But changes can be necessary to keep up with trends and to help a product stand out or be more user-friendly.
PMMI, a packaging trade association in Reston, Va., surveyed its members about packaging trends. It found that the projected unit growth from 2011 to 2015 in total dairy packaging is 3.2 billion. PMMI reported that health and wellness drove up yogurt thin wall containers sales.