Baskin-Robbins, Canton, Mass., announced the launch of a new line of shelf-stable Sherbet-Flavored Freezer Bars which rolled out at major national retailers this spring.
The sherbet-flavored freezer bars are the first freezer bar treat from Baskin-Robbins, according to the company. Baskin-Robbins partnered with Jel Sert, West Chicago, Ill., on the rollout as part of a licensing agreement.