Industry turns to social media to shore up dairy's strength
Real Seal campaign aims to take back ground ceded to grains, fruits, nuts and vegetables.
The National Milk Producers Federation, Arlington, Va., has turned to social media to revitalize the Real Seal, which identifies foods made with milk from U.S. dairy farms.
The social media campaign incorporates a new Facebook page, blogger outreach and digital advertising. NMPF timed the launch to coincide with June Dairy Month.