Sunnyside Farms, Borden Co. of Florida are winners in MilkPEP program
The awards program showcases processors’ successes in implementing MilkPEP’s two occasion-based strategies, Breakfast at Home and Refuel with Chocolate Milk.
WASHINGTON, D.C., May 24, 2013 – MilkPEP (Milk Processor Education Program) has named the two First Quarter winners of its 2013 MilkPEP Awards program, both shining examples of the success processors can achieve by implementing Breakfast-at-Home and Refuel with Chocolate Milk marketing strategies. The yearlong awards program recognizes processors who share their success stories in marketing the Breakfast-at-Home and Refuel with Chocolate Milk occasion-based strategies, the cornerstones of MilkPEP’s multi-year integrated consumer campaigns.
And the Winners Are . . .
MilkPEP named Sunnyside Farms the winning processor in the Breakfast at Home category and the Borden Company of Florida the winner in the Refuel category. Both companies promoted milk through effective local marketing using MilkPEP’s free resources.