One organic processor finds desserts are "a gateway" to other organic products
Oregon Ice Cream has added a frozen yogurt sandwich to its offerings.
More consumers are opting for organic products when filling their shopping baskets. Eighty-one percent of parents in the United States purchase organic at least occasionally, according to the 2013 U.S. Families’ Organic Attitudes and Beliefs Study by the Organic Trade Association (OTA) and Kiwi magazine (a 3% increase from the previous survey). Although produce is the leading category (97%), the study found that 89% of organic buyers purchase organic dairy products and 25% always buy organic dairy products.
Tom Gleason, president of Oregon Ice Cream, Vancouver, Wash., told Dairy Foods that more organic volume is being sold through mainstream grocers.