It's OK to eat cheese, Idaho group tells lactose-intolerant Floridians
United Dairymen of Idaho moves into Publix and Winn Dixie grocery stores with an educational campaign about lactose intolerance.
United Dairymen of Idaho has started an in-store educational campaign to tell Floridians with lactose intolerance that they can consume naturally lactose-free cheese. The shopper marketing campaign includes point of sale signage in Publix locations throughout Florida as well and point of sale and in-store radio in Winn Dixie stores statewide.
The Meridian-based dairy group has hired Daniels + Roberts, a marketing firm in Palm Beach County, Florida.