Chr. Hansen adds 10 new shades to its FruitMax family of colors
Chr. Hansen steps up its efforts in coloring foodstuffs to better support F&B customers making the switch to this next generation natural colors.
By Chr. Hansen
Due to the pervasive health and naturalness trend, consumers across the globe are requesting foods with fewer and simpler ingredients. As a result the food and beverage industry’s demand for coloring foodstuffs is increasing. In order to better support food manufacturers take the leap to coloring foodstuffs, Chr. Hansen significantly steps up its efforts in this product segment.