Consumers are embracing a wide variety of money-saving strategies, states Chicago-based market researcher SymphonyIRI Group in its new report, “2012 CPG Year in Review: Finding the New Normal.”
“For 2012, we forecasted that shoppers would continue to define value largely based on price, manufacturers and retailers would pass ongoing commodity price increases on to the shopper, and private-label sales would continue in their current ranges,” said Piyush Chaudhari, president of the Americas, SymphonyIRI.