Insights for dairy marketers: women want to be healthy; men actually do cook
Health and wellness is an important topic for all women, according to a new white paper. Kraft finds men involved in meal prep.
Two separate research studies that look at attitudes and motivations of women and men can help marketers of dairy foods hone their messages.
Anthem Worldwide wrote a white paper, “What Women Really Want From Health And Wellness.” Research by Kraft Cheese shows that today's dads are taking a more active role in the kitchen, as well as with food shopping, menu planning and meal preparation.