The explosion of new Greek yogurt products continues and Yoplait is yet another processor getting innovative. The Minneapolis-based General Mills company has identified the next “it” crowd for Greek yogurt — tweens. With its introduction of Yoplait Pro-Force it targets the pre-teen crowd with snack-sized offerings and colorful packaging.
The Greek yogurt contains two times the protein of other leading kids’ yogurt, according to the company. It’s available in Strawberry Blast and Mixed Berry Burst flavors.
Pro-Force is a good source of calcium and has no an artificial color, flavors or sweeteners. It contains 9 grams of protein per 3.5-ounce serving. Now available nationally, the suggested retail price is $2.99 per 4-pack.