Consumer’s acceptance of the idea that yogurt, a fermented (cultured) milk, is “good for you” has been so widespread that it has attracted other marketers who are trying to figure out how to capitalize on its popularity.
There has been a proliferation of all kinds of products that attempt to suggest they can provide the health benefits associated with fermented milk products simply by stating that such new “good for you” products contain certain micro-organisms. Just by adding a probiotic cocktail to the product (and often not at levels deemed efficacious), marketers hope that consumers believe that traditional cheeses, frozen desserts, milks and other dairy beverages have been transformed into better-for-you dairy foods.
Exclusive Insights: Get the scoop on the latest news and trends in the dairy industry through our premium online content and Dairy Foods eNewsletters, delivered weekly and monthly.
Professional Development: Don’t just consume the news by reading, listen and watch it! Dairy Foods videos and podcasts bring on key executives and figures in the dairy industry to discuss what’s going on for them and what’s happening in the industry and what new products, events or company milestones are on the way.
Educational Opportunities: Our on-demand webinars bring voices from the dairy industry to inform and educate fellow dairy professionals on a variety of topics that will help their business and products succeed in the market.