There are few stars in the refrigerated milk category as numbers drop. Flavored milks are among the few that showed increases in dollar and unit sales.
In the 52 weeks ended Nov. 4, 2012, milk dollar sales were down 0.1% to $15.5 billion, and unit sales dropped 2.3% to 5.3 billion, according to data from SymphonyIRI Group, Chicago. As the milk industry continues to try and remain above water, processors look to single-serve options and chocolate milk as a recovery beverage for relief (see page 38 for more on that story). But, the non-portable gallon side of the industry has its work cut out for it.