Kraft goes for the bold with new cheese flavors for 2013
Spicy jalapeno cream cheese and cracked black pepper string cheese are two new products.
NORTHFIELD, Ill., Dec. 27, 2012 /PRNewswire/ -- Today, more than ever, consumers are seeking adventure in flavors and demanding the ultimate taste experience. But they also want simplified ingredient lines that help provide a healthy balance to their varied meal choices. Kraft Foods Group, Inc. (NASDAQ: KRFT) has revved up its innovation pipeline to bring more than 40 exciting foods and beverages to the table. Each has been developed to satisfy consumers' appetites for bold flavors, flexible eating patterns and simpler product recipes while still delivering great quality and value.
"Bland and boring do not cut it anymore," said Barry Calpino, Vice President, Breakthrough Innovation, Kraft. "We're seeing an all-out quest for fun, passion and adventure in food and beverages as people embrace a multitude of global and regional flavors. Culinary experimentation is 'in,' so everyone wants the flexibility to customize their food. Our latest innovations are fun, great-tasting products that meet those needs and are in sync with today's lifestyles."