To sell more dairy products, help retailers sell meal solutions
Meal solutions merchandising provides retailers an opportunity to differentiate themselves from the competition and more flexibility to leverage key consumer trends.
When consumers buy more dairy products, we all win. As an important link between dairy brands and shoppers, solution-based merchandising at grocery stores presents a key opportunity to increase sales.
In fact, the Innovation Center for U.S. Dairy (founded by America’s dairy producers) and its retail partners collaborated pre-competitively to successfully drive incremental gains of 24.3% for dairy dollar sales and 23% for dairy units sold during a 12-week trial of new merchandising concepts.