The C’s are customers, communications and cheese. The Exporter of the Year builds and maintains strong connections with customers throughout the world. The company accounts for at least 10% of all U.S. cheese exports.
This year’s recipient of the Tom Camerlo Exporter of the Year award from Dairy Foods stands out from the competition in one major way: fewer frequent flyer miles. At least, fewer miles traveled between its export markets and headquarters. After all, when you’ve already got personnel stationed in those markets, there’s no need to visit as often — your company already lives there.
This is but one lesson to glean from the Glanbia USA export model, which also offers insight on growing a healthy domestic and export business side-by-side and a new view of the so-called “risks” of exporting.